Other models on show in Geneva
The Marque of the Trident’s other models will also be present in Geneva in a variety of trims and colours. This includes a Ghibli S Q4 GranLusso Bianco Alpi with 20” Urano Diamond wheels, polished aluminium brake calipers, a luxuriously elegant Ermenegildo Zegna silk interior with red leather, 100% natural fibre Mulberry silk inserts and a high-quality Ebony trim. The Quattroporte S Q4 GranLusso is presented in Blu Passione, with 21” Titano wheels and black brake calipers. The exquisite beige leather interior with wooden inserts perfectly matches the exterior, and the two rear seats ensure maximum comfort for executive use. The sports cars are represented by the GranCabrio MC. Painted in Bianco Birdcage, the cabriolet features 20” wheels, black brake calipers, a leather and Alcantara interior, and contrasting white stitching that embellishes the passenger compartment. The carbon detail also reinforces the car’s strong racing look.
The range
The 2018 Maserati range has been thoroughly overhauled. All five models, including the GranTurismo and GranCabrio, have been significantly restyled, with new features also added.
In line with the new range strategy, the most significant updates for the Ghibli and Levante MY18 relate to the introduction of the GranLusso and GranSport trims, which initially were only available with the Quattroporte. The GranLusso is an expression of exclusive, refined luxury – made clear with the Ermenegildo Zegna silk or fine-grain stretched leather interiors – while the GranSport was designed to add an extra sporting dimension to the car.
The Ghibli is the highest-selling car in Maserati history, with over 84.200 models delivered since 2013. The MY18 has Adaptive full LED Matrix headlights with “Glare Free” technology, developed in collaboration with Magneti Marelli Automotive Lighting. The Quattroporte MY18 has also introduced Adaptive full LED headlights on all trims, with standard L-shape “Glare Free” technology that provides longer-lasting, more natural light with substantially improved visibility compared to Bi-Xenon technology.
A particular highlight from among the important technical innovations is Electric Power Steering (EPS). This facilitates the active functions of the new Advanced Driving Assistance Systems (ADAS), which include Highway Assist (HAS), Lane Keeping Assist (LKA), Active Blind Spot Assist (ABSA) and Traffic Sign Recognition (TSR). EPS has replaced hydraulic steering on the two Maserati sedans and on the Levante, improving the cars’ handling and comfort, while maintaining the excellent manoeuvrability typical of every Maserati.
There is no end in sight for the success of the Quattroporte, with the MY18 once again confirming its place at the apex of the flagship sedan segment.
In 2016, the launch of the Levante − the first SUV produced by Maserati in its 100-year history − represented a turning point for the Marque of the Trident as it entered the largest segment in the global luxury automotive market. In Geneva, Maserati is showcasing the Levante MY18, which has adopted EPS for an even more exciting driving experience, both on and off the road.
The “Maserati of SUVs” was designed to excite sports car enthusiasts, and it accomplishes this goal with its extensive use of lightweight materials, ideal 50:50 weight distribution and the lowest centre of gravity in the segment. The Levante boasts incomparable agility in the luxury SUV segment, as well as extraordinary comfort on rough terrain and excellent road-holding on low-grip surfaces.
Adaptive full LED headlights are another stand-out feature of Levante. An additional element characterizes this model to provide the best customization and exclusivity options. The Maserati Genuine Accessories range introduces for the very first time an exclusively designed 21-inch wheel rim Eracle. It will be available from March in matt grey colour with diamond trim that enriches the captivating design.
The GranTurismo and GranCabrio MY18 have been the subject of an elegant restyling that has improved their aerodynamics, while the upgrading of their interiors includes the introduction of a brand-new driver interface and a comprehensive infotainment system.
At a global level, 51.500 cars were delivered in 2017. Maserati is present in 77 markets, the largest of which is China. followed by North America.
Integrated Vehicle Control (IVC)
The Ghibli and Quattroporte contain a more powerful 3.0-litre V6 engine and also make use of the new IVC system developed by Bosch in collaboration with Maserati. This important technical development prevents − rather than merely correcting − vehicle instability, ensuring greater active safety, better driving dynamics, and more exciting performance.
IVC forms part of the Electronic Stability Program (ESP) software that brings aerospace technology to the road. It uses an effective feed-forward control system that anticipates driving conditions, then adjusts the braking system and engine in advance. The system operates more regularly and smoothly than the traditional ESP, allowing the car to be better balanced and improving traction in extreme conditions. It also uses smart torque vectoring to optimise lateral dynamics naturally, even when the ESP is disabled.
“Officine Maserati” – the new brand dedicated to Certified Pre-Owned programme by Maserati
The “Officine Maserati” Certified Pre-Owned programme will be launched across the globe in 2018, guaranteeing maximum safety for anyone who buys a previously registered Maserati.
To qualify for “Officine Maserati” status, each car must pass a rigorous 121-point testing process. The programme also includes unlimited mileage and roadside assistance. The initiative involves the Maserati network more closely in its activities by allowing authorised dealers to enhance the fleet of Maserati cars available, offering a wider range of services and increasing customer loyalty.
Octo Maserati GranLusso and GranSport by Bulgari
The prestigious collaboration between Maserati and Bulgari continues with the Octo Maserati watches. The Octo Maserati GranLusso and GranSport by Bulgari are exclusive timepieces designed exclusively for Maserati owners. The spectacular watch face features a retrograde minute and jumping hour display that evokes the rev counter of a real Maserati, while the stitched leather strap is reminiscent of Maserati upholstery.
Maserati Capsule Collection by Ermenegildo Zegna
Inspired by the GranLusso trim, the signature Maserati Capsule Collection by Ermenegildo Zegna will be on display at the Maserati stand in Geneva. The sophisticated collection of micro-woven travel clothing – complete with micro-nubuck detailing − and luxury leather accessories is a concrete expression of the craftsmanship and elegance that have united the two Italian brands since they began their prestigious partnership in 2013.
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