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KV-intro-DESERTO-03_1280x1280 KV-intro-DESERTO-03
The Thrill of Exploration
Stories of Audacity

To travel is not only to go on a journey through space but also through time.
We move to get further, to reach a different place and a different moment: a future we crave.

This future can hide everywhere, even among the sand of a desert, like grains of a sandglass on the verge of falling down.
A quest that arises a particular emotion: the Thrill of Exploration.

Time does not wait for anyone, let’s begin the last episode of Maserati Stories of Audacity…

THE PLACE, THE CHARACTERS, THE JOURNEY.

THE PLACE, THE CHARACTERS, THE JOURNEY.

They say at night the wind sweeps the desert, they say in the morning everything looks different. Only those who know it well know how to find themselves, the others navigate in the midst of a sand tide of possibilities.

The Thrill of Exploration

The place, the characters, the journey.
KV-intro-DESERTO-03 KV-intro-DESERTO

They say at night the wind sweeps the desert, they say in the morning everything looks different. Only those who know it well know how to find themselves, the others navigate in the midst of a sand tide of possibilities. 

The city is now behind us, the diffused lights of the technological cathedral that expands for kilometers and square kilometers, gradually become linear like a wisp of smoke, arranged in a spindle to illuminate the road that leads to the desert. By now, the rest is only darkness and night. 

The road in front of us is barely recognizable: its lines are blurred, lying under layers of sand so fine that it touches the wheels and the bodywork as if it were dust.

It's time to leave the asphalt, the black of the tar and the roads we've already traveled. We turn right to take an alternative route, surrounded by dunes and shrubs that look like choreographies of a possible world, made of a touch in the varying density of darkness. We travel about a kilometer towards the heart of the night and of the desert, until the road ends. No longer in front of us: the world is around us.

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THE CAR

THE CAR

To travel in the desert the tire pressure must be reduced: this is why we stop. The driver gets out of the car and with the help of a portable pressure gauge he blows the air out with a sound that is the only trace of its presence before dissolving in the wind.

The Thrill of Exploration

The car
KV-intro-DESERTO-03 KV-intro-DESERTO

To travel in the desert the tire pressure must be reduced: this is why we stop. The driver gets out of the car and with the help of a portable pressure gauge he blows the air out witha sound that is the only trace of its presence before dissolving in the wind. One bar of pressure for all four tires. This is the only way to give the 330 horsepower of the Levante Hybrid the grip it needs to let loose without being drowned out by its own power. In the meantime, a dim light begins to draw a recognizable line that gives shape to the darkness. It’s dawn, the moving profile of a desert that opens up for miles in front of us and that we are about to cross.

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THE CHALLENGE

THE CHALLENGE

Looking at it absent-mindedly, the desert may seem the end of a millenary process. Residues of cosmic rocks, dismembered by time and by the erosion of an infinite chain of moments, that become smaller and smaller and are at the mercy of the wind that raises the grains to the sky.

The Thrill of Exploration

The challenge
KV-intro-DESERTO-03 KV-intro-DESERTO

Looking at it absent-mindedly, the desert may seem the end of a millenary process. Residues of cosmic rocks, dismembered by time and by the erosion of an infinite chain of moments, that become smaller and smaller and are at the mercy of the wind that raises the grains to the sky. The orogenesis come to stasis, the elegant and dangerous beauty of that which comes to an end.

But this morning the desert looks different. It has to be that way. It is a realm of possibilities, of potential: a future, not a past, made by the grains’ thousands and thousands possible combinations - moved by the wind or the by hand of man, into something new. A sea of entropic sand awaiting for a gesture, an input, a push to rearrange itself into a design that has meaning, geometry and beauty.

The Levante Hybrid is not afraid of ten or fifteen metres of height difference that the dunes unpredictably offer here and there. In tones of blue on ochre, the engine seems alive, growling, like an athlete at maximum effort, like an animal that evens out nature's difficulties and then overcomes them. From the inside, however, the impression is that of an ocean liner. It rolls and pecks on soft, endless gaussians, and it is on the apex of a dune that I feel like looking back. 

The sun is now breaking and its horizontal light crosses the sand rising from the rear tires. Here is the design, a golden spiral that rises from the sand and passes through the circles, and I see shapes that are pure beauty, calligraphic mastery like that of the country hosting us. At this moment, thousands of suspended particles seem to have found their exact place: a new harmony. A mandala of beauty and power.

I grasp this image before it fades a moment later. It will give birth to meaning. I look ahead again and at the horizon line I see a dark rounded dome emerging. It rises slowly and were it not for the fact that the sun is now round, I would think of another star greeting the world. 

Further east, another dome emerges and they rise together slowly, they reach the sun and cover it like an eclipse of technology and helium. Two hot air balloons play with the power of the cosmos and our Levante. Everything seems to rotate, moving towards a direction, describing perfect orbitals. 

Here, in the world, this morning there is only the full force of nature and two ways to cross space. A dance of technologies above the curved line of the Earth, that in turn wakes up and looks young, beautiful, immaculate.

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THE WAY BACK

THE WAY BACK

Going back to the city is like the hero’s journey. There was the old world and then a challenge to face, the hardest possible. A challenge that, just like the desert, is full of difficulties, of dark places, of sands that can make you sink.

The Thrill of Exploration

The way back
KV-intro-DESERTO-03 KV-intro-DESERTO

Going back to the city is like the hero’s journey. There was the old world and then a challenge to face, the hardest possible. A challenge that, just like the desert, is full of difficulties, of darkplaces, of sands that can make you sink. The challenge is now, it is completely human but led for the world, for the future.

The road back is traced. The wind cleaned it and now we can see the future. It’s made of the same things as every beginning: air, water, earth, fire. But these fundamental elements have passed through man, who first exploited them and now begins to support them. It’s understanding, it’s the beginning of a new era, a fight taken upon not to win, tame or resist, but a fight in agreement with the world, and for the world. Coming back from a journey, one always returns changed, especially if one chooses the right path.

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THE RIGHT PATH

THE RIGHT PATH

Maserati's journey towards electrification began with the development of the Mild Hybrid versions of Ghibli and Levante, the first two models that projected Maserati into the future.

The Thrill of Exploration

The right path
KV-intro-DESERTO-03 KV-intro-DESERTO

Maserati's journey towards electrification began with the development of the Mild Hybrid versions of Ghibli and Levante, the first two models that projected Maserati into thefuture. The goal: to design and produce the best possible hybrid, totally Maserati, with the technique and craftsmanship of a process that starts from tradition and develops with the best technologies. As I have just done myself, Maserati has looked back and from the sand of the past, from the end of a centuries-long process, has tried to build beauty. Rethinking, reassembling, remodelling. Cleaning the world by rebuilding beauty, this is the meaning of that sand drawing. But this is not a mandala, it is a new and permanent vision of energy and beauty.

Our journey with Maserati across the snow, the sea and the desert ends here. 

This is how we moved through space and time; learning where we will go tomorrow, leaving our yesterday better than how we experienced it.

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