Discover More

History

Values

Latest from the Tridente

Maserati Membership

Fuoriserie

Corse

Legacy

Experiences

Store

Partners

Representation of the studio in which the customized Maseratis of the Bespoke program are designed

Stoffel Vandoorne and Jake Hughes pose next to a Maserati racing car with the MSG Racing team livery.

Gray Maserati Quattroporte Trofeo in a modern garage.

Maserati Heritage

Stories of audacity

Financial Services

Certified pre-owned

Service and Assistance

Customization

Maserati Club

Maserati Ghibli - front view - grey wall on the background

Race Beyond

Formula E

GT2

MCXtrema

Maserati Driving Experience

Factory Tour

Maserati Partnership

Antinori

Vita Power

Sonus faber

Shell

Maintenance

Extended Warranty

Extra10 Warranty Program

Brakes Package

Pick-up & Delivery and Courtesy Car

Roadside Assistance

Customer Care

Guides and Documentation

Genuine Accessories

Complete Wheels

Genuine Parts

Gray Maserati Levante Modena parked in a modern environment.

Hero_Image_Preview_Maserati_Tipo_Folgore

Blue example of Maserati MCXtrema speeding around the track in the wet

Gray Maserati Levante Modena coming out of a garage with sliding door

Maserati Quattroporte Trofeo in gray color in a modern garage.

View of the driving position, control panel and dashboard of a Maserati. Gray and red finishes

Enter your zip code

Your location is set automatically, if you want to change it please filll the next field.

Enter your zip code

Update location

Cancel

Dealer locator

Shopping tools

Maserati and Barbie join forces for an unprecedented collaboration

October 26, 2022

Italian luxury icon Maserati is thrilled to unveil an unprecedented collaboration with Mattel, Inc.’s (NASDAQ: MAT) Barbie®, driven by the mutual desire to break boundaries and showcase the unique flair of both brands. Both immediately recognizable by their extraordinary personality and signature style, Maserati and Barbie unleashed their creativity in a masterpiece of timeless design and bold character, inspired by the Barbiecore phenomenon.

The fruit of this unconventional collaboration is expressed through an ultra-limited edition Maserati Grecale, the Italian House’s newest SUV, designed to turn everyday driving experiences into something outstanding, and selected by Barbie to match her multi-faceted lifestyle ranging from a business meeting to a glamourous event.

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally: one unveiled last night as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch soirée in Los Angeles. For this U.S. exclusive, bespoke edition a part of the sales price will benefit the Barbie Dream Gap Project* – the Barbie brand’s ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.

Barbie’s Maserati Grecale is a work of art designed under the Trident’s Fuoriserie customization program, which allows car lovers to express their passion and creativity in the creation of their ultimate Italian luxury car, according to their singular style and taste.

This bold Fuoriserie Maserati Grecale is a Trofeo version which pulsates pure adrenaline thanks to its powerful 530-hp V6 Nettuno engine. In full Barbie fashion, an expression of her iconic pink hue covers nearly every inch of the dreamy car with fine acid-yellow lines, inspired by the Trident’s racing heritage.

The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat that reveals an incredible rainbow effect on a beautiful sunny day. Its sleek black interior features full-leather seats, dashboards, carpets, and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge.

no results