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Maserati and David Beckham

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Maserati e David Beckham

Modena, 12 de abril de 2021 – Um século a combinar inovação, design e paixão levou a Maserati a criar veículos emblemáticos, que mudaram a forma como o mundo encara o automóvel – para sempre. Hoje, esta receita singularmente italiana inaugura um novo, e ainda mais emocionante, capítulo com a chegada de um novo embaixador global da marca: David Beckham.

Ícone do desporto a nível global, filantropo, homem de negócios e pioneiro do estilo: David Beckham é o parceiro perfeito para acompanhar a Maserati na próxima etapa da sua viagem, rompendo fronteiras e conduzindo a marca rumo à vanguarda do sector automóvel do século XXI.

Paolo Tubito, Chief Marketing Officer da Maserati, comentou: “A marca está a avançar, inaugurou uma nova Era. A Maserati é movida por desafiar o status quo ao ser inovadora por natureza, impulsionada pela paixão e única pelo design. A parceria com David Beckham materializa todos estes valores”.

David Beckham referiu: “É um momento emocionante para mim iniciar esta parceria com a Maserati; uma emblemática marca italiana, que partilha o meu apreço pelo melhor da inovação e do design. Anseio por trabalhar de perto com a marca num momento tão crucial da sua história, e na continuação do seu crescimento a uma escala global”.

O primeiro ato que reúne os valores da Maserati e de David Beckham é um filme inspirador, que exibe o espírito inovador que leva David Beckham a realizar um audaz ato de condução de um Maserati, pelo puro prazer de fazer o inesperado. O filme mostra o Embaixador da Maserati a conduzir o derradeiro SUV de alta performance da marca – o Levante Trofeo. 

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